Data protection
––––––––––––––––––––
Privacy Policy
––––––––––––––––––––
1) Introduction and contact details of the responsible party
1.1 We are delighted that you are visiting our website and thank you for your interest. Below we will inform you about how we process your personal data when you use our website. For the purposes of this notice, personal data refers to any and all data that can be used to personally identify you.
1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Milrose UG (haftungsbeschränkt), Josef-Knettel-Straße 34, 55411 Bingen am Rhein, Germany, Tel.: 017661421285, Email: support@italiancharms.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data collection when visiting our website
2.1 When using our website for purely informational purposes, meaning if you do not register or otherwise provide us with additional information, we only collect the data that your browser transmits to the site server (so-called "server log files"). When you access our website, we collect the following data, which are technically required for us to display the website to you:
- Our visited website
- Date and time at the point of access
- Amount of sent data in Byte
- Source / referral that led you to this page
- Browser used
- Operating system used
- Used IP address (if applicable: in anonymized form)
Processing is carried out in accordance with Article 6(1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. No data is shared or otherwise used. However, we reserve the right to retrospectively review server log files if there are concrete indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries sent to the responsible party), this website uses SSL or TLS encryption. You can identify an encrypted connection by the "https://" prefix and the padlock icon in your browser address bar.
3) Hosting & Content Delivery Network
3.1 Shopify
For hosting our website and displaying page content, we use the system from the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have entered into a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision from the European Commission.
3.2 Cloudflare
We use a Content Delivery Network operated by the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service allows us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. This processing is carried out to uphold our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6 Para. 1 lit. f GDPR. We have signed a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure of that data to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision from the European Commission.
4) Cookies
To make visits to our website more engaging and enable the use of specific features, we use cookies: small text files that are stored on your device. Some of these cookies are automatically deleted once you close your browser (these are known as "session cookies"), while other cookies remain on your device for longer periods and allow you to save site preferences (known as "persistent cookies"). For the latter category, you can find the storage duration listed in your web browser's cookie settings overview.
Insofar as individual cookies deployed by us process personal data, this processing is carried out pursuant to Article 6(1) lit. b GDPR either to perform the contract, pursuant to Article 6(1) lit. a GDPR in the event you have granted consent, or pursuant to Article 6(1) lit. f GDPR to uphold our legitimate interests in ensuring the best possible website functionality, as well as a customer-friendly and effective design of your site visit.
You can adjust your browser settings to receive notifications when cookies are placed, choose whether to accept them on an individual basis, or block cookie usage for specific cases or entirely.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting Us
5.1 When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your inquiry, and only to the extent necessary for that purpose.
The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) GDPR. If your contact relates to a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted when it is clear from the circumstances that the relevant matter has been fully resolved, provided no statutory retention requirements contradict this.
5.2 Use of the Oracle Service Cloud
When you contact us, our customer service stores and uses additional data regarding the details of your visit to our service pages, including your IP address, the date and time of your visit, the browser you are using, the individual pages you visited, and the amount of time you spent on each respective page. This allows us, when processing your request, to see which pages you have already viewed, so that we do not direct you to pages you have already visited and are already familiar with as part of our service support. This processing is carried out in accordance with Article 6(1) lit. f GDPR on the basis of our legitimate interest in continuously optimizing our customer service and improving the quality of our advisory services. Your personal data will only be stored and used for the purpose of processing and responding to your inquiry, initiating contact with you, and carrying out the associated technical administration.
Your personal data is stored on our behalf on cloud servers operated by Oracle Deutschland B.V. & Co. KG (Riesstraße 25, 80992 Munich), who provides us with storage capacity as part of the "Oracle Service Cloud" service. The cloud servers where your personal data is stored are located in Germany, so your data never leaves Germany at any time. Your data will be deleted from these servers after your request has been fully processed, if you request this and no statutory retention requirements stand in the way of the deletion.
6) Comment function
When using the comment feature on this website, alongside your comment, details including the time your comment was created and the commenter username you selected will also be stored and published on this site. Your IP address will additionally be logged and saved. This IP address is stored for security purposes, as well as for cases where a submitted comment violates third-party rights or contains unlawful content posted by you. We require your email address to contact you in the event that a third party raises an objection claiming your published content is unlawful.
The legal basis for storing your data is Article 6(1) letters b and f of the GDPR. We reserve the right to delete comments if they are flagged as unlawful by third parties.
7) Data processing when opening a customer account
In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed to the required extent if you provide this information to us when opening a customer account. You can find which data is necessary for account creation in the input fields of the corresponding form on our website.
You may delete your customer account at any time by sending a message to the aforementioned address of the responsible data controller. Once your customer account is deleted, your data will be erased, provided all contracts concluded through the account have been fully completed, no legal retention periods prevent deletion, and we no longer hold a legitimate interest in continuing to store your data.
8) Use of customer data for direct advertising
8.1 Sign up for our email newsletter
When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory piece of information required to send you the newsletter is your email address. Providing any additional data is voluntary, and is used to allow us to address you personally. For newsletter delivery, we use the standard double opt-in process, which ensures you will only receive newsletters once you have explicitly confirmed your consent to receive them by clicking the verification link sent to the email address you provided.
By activating the confirmation link, you grant us your consent to the use of your personal data in accordance with Article 6 Paragraph 1 lit. a GDPR. For this purpose, we store the IP address logged by your internet service provider (ISP), as well as the date and time of registration, to be able to trace any potential misuse of your email address at a later date. The data we collect when you sign up for the newsletter is used strictly for its intended purpose.
You may unsubscribe from the newsletter at any time via the dedicated link included in the newsletter, or by sending a corresponding message to the responsible party named at the start of this notice. After you complete the unsubscription process, your email address will be immediately deleted from our newsletter mailing list, unless you have explicitly consented to further use of your data, or we reserve the right to additional data processing that is legally permitted and about which we have informed you in this statement.
8.2 SMS Marketing
On our website, you have the option to sign up for SMS notifications about current offers, promotions, and information related to orders you have placed.
Your mobile phone number is required to send SMS notifications. Providing any additional information is optional, and is used to address you personally.
The so-called double opt-in process is used for sending SMS messages, which ensures that promotional SMS messages are only sent to you once you have explicitly confirmed your consent to receive SMS communications from us by activating a verification link sent to the mobile number you provided.
By activating the confirmation link, you grant us your consent to the use of your personal data in accordance with Article 6(1)(a) GDPR. When you sign up for SMS delivery, the date and time of your registration are also stored, so that any potential misuse of your mobile phone number can be traced at a later point in time. The data collected during registration is used exclusively for the purpose of advertising outreach via SMS messages.
You can unsubscribe from SMS delivery at any time by sending an appropriate message to the responsible party named at the start of this notice, thereby revoking your previously granted consent with effect for the future. After your unsubscription is processed, your mobile number will be immediately deleted from the distribution list, unless you have explicitly consented to further use of your data, or we reserve the right to additional data processing that is legally permitted and about which we have informed you in this statement.
8.3 Product availability notification via email
For temporarily out-of-stock items, you can sign up to receive email product availability alerts. We will send you a one-time email notification informing you when the specific item you selected becomes available. The only mandatory information required to send this alert is your email address. Providing any additional data is optional, and may be used to address you personally if applicable. We use the standard double opt-in process for sending these emails, which ensures you will only receive an alert once you have explicitly confirmed your consent by clicking the verification link sent to the email address you provided.
By activating the confirmation link, you grant us your consent to the use of your personal data in accordance with Article 6 Paragraph 1 lit. a GDPR. For this purpose, we store the IP address registered by your internet service provider (ISP) as well as the date and time of registration, so that we can trace any potential misuse of your email address at a later date. The data we collect when you sign up for our product availability email notification service is used strictly for the stated intended purpose.
You may unsubscribe from availability notifications at any time by sending a corresponding message to the responsible party named at the start of this notice. Once unsubscribed, your email address will be immediately deleted from our dedicated distribution list set up for this purpose, unless you have explicitly consented to further use of your data, or we reserve the right to additional data processing that is legally permitted and about which we have informed you in this statement.
8.4 Cart reminders via email
If you abandon your purchase with us before completing your order, you have the option to receive a one-time email reminder of the contents of your virtual shopping cart.
Your email address is the only mandatory piece of information required to send you this reminder. Providing any additional data is voluntary, and may be used to address you personally. We use the double opt-in process for email dispatches, which ensures that you will only receive notifications once you have explicitly confirmed your consent to receive them by clicking the verification link sent to the email address you provided.
By activating the confirmation link, you grant us your consent to use your personal data in accordance with Article 6(1) lit. a GDPR for the purpose of sending you a shopping cart reminder. For this purpose, we store the IP address registered by your internet service provider (ISP) as well as the date and time of your sign-up, to enable us to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the specified intended purpose.
You may unsubscribe from cart reminders at any time by sending a corresponding message to the responsible party listed at the beginning of this notice. Once unsubscription is complete, your email address will be immediately deleted from our dedicated distribution list set up for this purpose, unless you have explicitly consented to further use of your data, or we reserve the right to additional data usage that is legally permitted and that we have disclosed to you in this statement.
9) Data processing for order fulfillment
9.1 Submission of image files for order processing via the upload function
On our website, we offer customers the opportunity to request product personalization by submitting image files through an upload feature. The submitted image design is used as a template for customizing the selected product.
Using the upload form on our website, customers can submit one or more image files directly from the storage of the device they are using to us via automated, encrypted data transfer. We then collect, store, and use the submitted files exclusively to manufacture the personalized product in accordance with the relevant service description provided on our website. If the submitted image files are passed on to specialized service providers to produce and process your order, you will be explicitly informed of this in the following paragraphs. No further sharing of these files will take place beyond this purpose. If the submitted files or digital motifs contain personal data (in particular, images of identifiable individuals), all of the processing operations named above are carried out exclusively for the purpose of processing your online order in accordance with Article 6(1)(b) GDPR.
Once your order has been fully processed, all submitted image files are automatically and completely deleted.
9.2 To the extent required for contract processing for delivery and payment purposes, the personal data collected by us will be shared with the appointed transport company and appointed credit institution in accordance with Article 6(1)(b) GDPR.
If we are obligated to provide you with updates for goods containing digital elements or digital products under a corresponding contract, we process the contact details you submitted when placing your order to personally notify you in fulfillment of our statutory information requirements pursuant to Art. 6 Para. 1 lit. c GDPR. Your contact details will be used strictly for the specified purpose of sending communications about updates we are required to provide, and will only be processed by us to the extent necessary for the relevant notification.
9.3 To fulfill our contractual obligations, we may use dropshipping (direct shipping from suppliers) where appropriate. For this purpose, we will share your name and delivery address exclusively for the purpose of delivering the goods with a supplier selected by us, pursuant to Article 6 Paragraph 1 lit. b GDPR.
Insofar as the delivery does not involve goods that cannot be shipped via standard parcel post (freight goods, bulky items, and similar shipments), we will pass your telephone number on to the relevant supplier in accordance with Art. 6 Para. 1 lit. b GDPR if prior telephone coordination of a delivery date is required.
9.4 Disclosure of personal data to shipping service providers
- DHL
As a shipping service provider, we use the following carrier: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany
We share your email address and/or phone number with the delivery provider prior to dispatching your goods in accordance with Article 6(1) lit. a GDPR, for the purpose of coordinating a delivery date or sending a delivery notification, if you have explicitly given your consent to this during the checkout process. If you have not provided this consent, we will only share the recipient's name and delivery address with the delivery provider for delivery purposes in accordance with Article 6(1) lit. b GDPR. Data is only shared to the extent strictly necessary to fulfill the delivery of your order. In this case, pre-coordination of a delivery time with the provider or advance delivery notification is not possible.
Consent may be withdrawn at any time with effect for the future, by notifying the controller named above or the provider.
9.5 Use of payment service providers (payment services)
- Amazon Pay
One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg
When you select a payment method from a provider that requires you to pay upfront (such as credit card payments), the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order will be shared with this provider in accordance with Article 6(1)(b) GDPR. In this case, your data will only be shared exclusively for the purpose of processing the payment with the provider, and only to the extent that it is necessary for this processing.
- Apple Pay
If you select the "Apple Pay" payment method offered by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is carried out via the "Apple Pay" feature on your device running iOS, watchOS, or macOS by charging a payment card you have saved to "Apple Pay". Apple Pay uses security features built directly into your device's hardware and software to protect your transactions. To authorize a payment, you will therefore need to enter a previously set passcode, as well as confirm your identity using your device's "Face ID" or "Touch ID" function.
For payment processing purposes, the information you provide during the checkout process, alongside details of your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data a second time using a developer-specific key, before the data is sent to the payment service provider for the payment card saved in Apple Pay to finalize the payment. This encryption ensures that only the website you used to make the purchase can access the payment data. Once the payment has been processed, Apple will send your device account number, as well as a transaction-specific dynamic security code, to the originating website to confirm that the payment was successful.
Where personal data is processed in the course of the described transfers, this processing is carried out exclusively for the purpose of payment processing in accordance with Article 6 Paragraph 1 Letter b GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and an indication of whether the transaction was successfully completed. This anonymization completely eliminates any possibility of linking the data to a specific individual. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you initiated through Safari on your Mac, your Mac and authorization device communicate over an encrypted channel via Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac through your iPhone settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac".
Further information regarding data privacy for Apple Pay can be found at the following web address: https://support.apple.com/de-de/HT203027
- Google Pay
If you select the "Google Pay" payment method offered by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing will be handled via the "Google Pay" application on your mobile device running at minimum Android 4.4 ("KitKat") and equipped with NFC functionality, by charging a payment card saved in Google Pay or a payment system verified there (e.g. PayPal). To approve any Google Pay payment exceeding 25,- €, you will first need to unlock your mobile device using the configured verification method (such as facial recognition, password, fingerprint, or pattern).
For payment processing purposes, the information you provide during the order process, along with details about your order, will be transmitted to Google. Google will then send the payment information stored in your Google Pay account to the originating website in the form of a unique, one-time transaction number, which is used to verify that a payment has been completed. This transaction number does not contain any information about the actual payment data of the payment methods saved in your Google Pay account, and is instead generated and transmitted as a single-use numeric token. For all transactions made via Google Pay, Google acts solely as an intermediary to facilitate the payment process. The transaction itself is carried out exclusively as an agreement between you and the originating website, by charging the payment method stored in your Google Pay account.
If personal data is processed as part of the transfers described, the processing is carried out exclusively for the purpose of payment processing in accordance with Article 6(1)(b) GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made through Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, any photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction, and any offer associated with the transaction, where applicable.
According to Google, this processing is carried out exclusively in accordance with Article 6(1) lit. f GDPR, based on the legitimate interest in proper invoicing, verification of transaction data, and the optimization and functional maintenance of the Google Pay service.
Google also reserves the right to combine the processed operational data with additional information that Google collects and stores when you use other Google services.
You can find the Google Pay Terms of Service here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
You can find further information about data protection for Google Pay at the following web address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
When you select a payment method from a provider that requires you to pay upfront (such as credit card payment), the payment details you provided during the checkout process (including your name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order will be shared with this provider in accordance with Article 6 Paragraph 1 lit. b GDPR. In this case, your data is shared exclusively for the purpose of processing the payment with the provider, and only to the extent required for this payment processing.
When you select a payment method where the provider extends upfront credit (such as purchase on account, installment purchases, or direct debit), you will also be prompted during the checkout process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and if applicable, details for an alternative payment method).
To safeguard our legitimate interest in verifying our customers' creditworthiness, we transmit this data to the provider for credit check purposes in accordance with Article 6 Paragraph 1 lit. f GDPR. The provider assesses, based on the personal data you have provided as well as additional data (such as your shopping cart, invoice amount, order history, and past payment experience), whether the payment method you selected can be offered with regard to payment and/or claim default risks.
To reach a decision as part of the application review process, in addition to internal provider criteria pursuant to Article 6(1) lit. f GDPR, identity and creditworthiness information from the following credit reference agencies may also be included in the assessment:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The creditworthiness report may contain probability values (so-called score values). To the extent that score values are included in the creditworthiness report result, they are based on a scientifically recognized mathematical-statistical method. Address data is among the factors, but not the only ones, that go into the calculation of the score values.
You can object to the processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for the contractual processing of payments.
- PayPal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
When selecting a payment method from the provider where you pay in advance, your payment details provided during the order process (including name, address, bank and card information, currency and transaction number) as well as information about the content of your order are transmitted to the provider in accordance with Article 6(1)(b) GDPR. Your data is transferred in this case exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
When selecting a payment method where we pay in advance, you will also be prompted during the order process to provide certain personal data (first and last name, street, house number, postal code, location, date of birth, email address, telephone number, and possibly details of an alternative payment method).
To protect our legitimate interest in verifying your payment ability in such cases, this data is transmitted by us to the provider for the purpose of a credit check in accordance with Article 6(1)(f) GDPR. The provider checks, based on the personal data you provided and additional data (such as shopping cart, invoice amount, order history, payment experience), whether the payment method you selected can be granted in view of payment and/or default risks.
The creditworthiness report may contain probability values (so-called score values). To the extent that score values are included in the creditworthiness report result, they are based on a scientifically recognized mathematical-statistical method. Address data is among the factors, but not the only ones, that go into the calculation of the score values.
You can object to the processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for the contractual processing of payments.
- Shopify Payments
This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
When selecting a payment method from the provider where you pay in advance (e.g., credit card payment), your payment details provided during the order process (including name, address, bank and card information, currency and transaction number) as well as information about the content of your order are transmitted to the provider in accordance with Article 6(1)(b) GDPR. Your data is transferred in this case exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
10) Web analytics services
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables analysis of your use of our website.
By default, Google Analytics 4 sets cookies when you visit the website, which are small text files stored on your device that collect certain information. This information includes your IP address, but Google truncates the last digits to prevent direct personal identification.
The information is transmitted to Google's servers and processed there. Transmissions to Google LLC located in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide additional services related to website and internet usage. The truncated IP address transmitted by your browser via Google Analytics is not combined with other data from Google. The data collected through Google Analytics 4 is stored for a period of two months and then deleted.
All of the above-described processing steps, in particular the setting of cookies on the device used, only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can withdraw your given consent at any time with effect for the future. To exercise your right of withdrawal, please disable this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal notices for Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites
Demographic features
Google Analytics 4 uses the special function "demographic features" and can create statistics that make statements about the age, gender, and interests of website visitors. This is done through the analysis of advertising and third-party information. This allows target groups for marketing activities to be identified. The collected data cannot be assigned to a specific person and is deleted after being stored for two months.
Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Article 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized Ads" function in your Google account settings. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) GDPR, set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
10.2 Google Tag Manager
This website uses the "Google Tag Manager", a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides a technical basis to bundle various web applications, including tracking and analytics services, and to calibrate, control, and link to conditions via a unified user interface. The Google Tag Manager itself does not store any information on user devices or read it out. Nor does the service perform independent data analysis. However, when a page is called, your IP address is transmitted to Google via the Google Tag Manager and may be stored there. A transfer to servers of Google LLC in the USA is also possible.
This processing only takes place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, the use of Google Tag Manager will be discontinued during your visit to the website. You can withdraw your given consent at any time with effect for the future. To exercise your withdrawal, please disable this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
Further legal notices for Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de
10.3 Shopify Analytics
This website uses the web analytics service from the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including device information such as IP address and browser details, to use them for statistical analysis of user behavior on our website and to create pseudonymized user profiles. The pseudonymization generally excludes direct personal identification. No combination with clear personal data obtained in other ways takes place.
All of the above-described processing steps, in particular the reading or storing of information on the device used, only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your given consent at any time with effect for the future by disabling this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.
For data transfers to Canada, an appropriate level of data protection is ensured by an adequacy decision of the European Commission.
11) Retargeting/ Remarketing and Conversion Tracking
11.1 Meta Pixel
Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
When a user clicks on an advertisement we placed on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using the "Meta Pixel". This URL parameter is then entered into the user's browser via a cookie set by our linked page after the redirect.
This allows Meta on the one hand to identify visitors to our online offering as a target group for displaying advertisements (so-called "Ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads we run only to users who have shown an interest in our online offering or who have certain characteristics (e.g., interests in specific topics or products determined based on the pages visited), which we transmit to Meta (so-called "Custom Audiences").
On the other hand, the "Meta Pixel" allows tracking whether users were redirected to our website after clicking on an advertisement and what actions they perform there (so-called "Conversion Tracking").
The collected data is anonymous to us, so it does not allow conclusions about the identity of users. However, the data is stored and processed by Meta, so a connection to the respective user profile is possible, and Meta can use the data for its own advertising purposes.
All of the above-described processing steps, in particular the setting of cookies for reading information on the device used, only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your given consent at any time with effect for the future by disabling this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to and stored on a Meta server; in this context, transmission to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
11.2 TikTok Pixel
This website uses the conversion tracking technology from the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland
If you arrived on our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).
For this purpose, the tracking technology reads certain device and browser information, possibly including your IP address, to record and evaluate predefined user actions (e.g., completed transactions, leads, searches on the website, calls of product pages) by us. This allows the creation of statistics about user behavior on our website after being redirected from an advertisement, which we use to optimize our offering.
All of the above-described processing steps, in particular the setting of cookies for reading information on the device used, only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your given consent at any time with effect for the future by disabling this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
12) Website functionalities
- Google reCAPTCHA
On this website, we use the CAPTCHA service from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC, USA.
For the visual design of the CAPTCHA window, the provider uses "Google Fonts", i.e., fonts loaded from the internet by Google. No processing of information beyond that described above, which is already transmitted to Google via the reCAPTCHA functionality, takes place here.
The service checks whether an input is made by a natural person or abusively by automated and machine processing, and blocks spam, DDoS attacks, and similar automated malicious access attempts. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these to the provider's servers for evaluation. Cookies may be used here, i.e., small text files stored in the browser of the device.
If the processing steps described above are based on cookies, these are only set if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your given consent at any time with effect for the future by disabling this service in the "Cookie Consent Tool" provided on the website.
If the above-described processing steps are performed without the use of cookies, the legal basis is our legitimate interest in verifying individual responsibility on the internet and preventing abuse and spam in accordance with Article 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.
13) Tools and Other
Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookie-based applications requiring consent. The "Cookie Consent Tool" is displayed to users when they visit the page in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be given by checking boxes. When using the tool, all cookies/services requiring consent are only loaded if the respective user has given corresponding consent by checking boxes. This ensures that such cookies are only set on the user's respective device if consent is given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, processing of personal data (such as the IP address) takes place for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Article 6(1)(f) GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies, and thus in a legally compliant design of our website.
Another legal basis for processing is Article 6(1)(c) GDPR. As the responsible party, we are legally obligated to make the use of technically unnecessary cookies dependent on the user's consent.
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
14) Rights of the affected party
14.1 Applicable data protection law grants you the following rights against the responsible party regarding the processing of your personal data (rights of access and intervention), with reference to the applicable legal basis for the respective conditions of exercise:
- Right of access pursuant to Article 15 GDPR;
- Right to rectification pursuant to Article 16 GDPR;
- Right to erasure pursuant to Article 17 GDPR;
- Right to restriction of processing pursuant to Article 18 GDPR;
- Right to notification pursuant to Article 19 GDPR;
- Right to data portability pursuant to Article 20 GDPR;
- Right to withdraw given consent pursuant to Article 7(3) GDPR;
- Right to lodge a complaint pursuant to Article 77 GDPR.
14.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS DUE TO OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN SHOW COMPELLING LEGITIMATE REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA TO DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
15) Duration of storage of personal data
The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing, and, where applicable, additionally based on the respective statutory retention periods (e.g., commercial and tax retention periods).
When processing personal data based on explicit consent pursuant to Article 6(1)(a) GDPR, the relevant data is stored until you withdraw your consent.
Where statutory retention periods exist for data processed within the framework of contractual or pre-contractual obligations pursuant to Article 6(1)(b) GDPR, this data is routinely deleted after the end of the retention periods, provided it is no longer required for the fulfillment of or preparation for the contract and/or we have no continuing legitimate interest in further storage.
When processing personal data based on Article 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
When processing personal data for the purpose of direct marketing based on Article 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Article 21(2) GDPR.
Unless other information in this statement regarding specific processing situations indicates otherwise, stored personal data is deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.